It sounds like a difficult task, doesn’t it? Questions might pop into your head like “How would I keep it clean?” or “What will people think of me?” However, Marina Testino put her reservations aside and did exactly that. Her intention was to dispel the belief that we need to continually wear new clothes to keep up with fashion, and she simply wore the same red suit for one month. Whilst finding it liberating not having to choose something different to wear each day, she made an important statement about consumerism. There is a lot to be said for keeping things simple. You can find Marina on Instagram @ #onedresstoimpress.
The fashion industry is considered to be the second largest polluter in the world, after the oil industry. All too often, we can be guilty of going shopping when we need to lift our mood or we want to impress others. Whilst wearing the same outfit for a month might not be appealing, there are many ways in which we can reduce our footprint when it comes to fashion. Here are some ideas.
Buy second-hand clothes