Meeting the Needs of Clients
When we’re a customer in a shop or a client of a company, we like help, respect, understanding, satisfaction, value for money, action, friendly service … need I go on? So whether you’re dealing with a colleague’s or a multimillion-pound client’s request, you will have to satisfy these four basic needs: the need to be understood, the need to feel welcome, the need to feel important and the need for a comfortable environment.
So here are the top ten tips to help you meet those needs and guarantee that your clients remain your clients:

Workloads in a legal office are demanding at all levels. How we manage these will influence how we perform as well as how we feel.
We are all used to a bit of banter in the office, but it becomes a completely different matter when banter turns into something as serious as bullying. Bullying and harassment in the workplace have always been issues that have been played down to a certain extent, but recent studies by work unions have indicated that instances have almost doubled over the past ten years.
Motivation is directed by positive emotion. Motivation propels us towards something rather than holding us back.
We celebrate our twentieth anniversary with pride, as we have become recognised as the leading organisation in our field. ILSPA not only offers accredited and recognised qualifications but also provides professional recognition for our Members and their ongoing development, together with support, advice and career guidance for trainee and experienced Legal Secretaries throughout the UK and overseas.
You may be surprised to learn that 60% of people rate fear of public presentations even above the fear of death. This comes from an ancient fear of ostracism from the tribe, abandonment and vulnerability, which remains part of our inheritance in the emotional brain. The emotional (subconscious) part of our brain evolved for life in the wild, whereas our intellectual (conscious) brain evolved much later. Fear produces stress and it triggers the fight or flight response; danger requires a physical response, not an intellectual one. That response is only turned off when we take physical action – fighting or fleeing – or if we become skilled at reducing stress by becoming calm. Excess stress inhibits access to our intellectual and rational brain.
We are problem-solving animals. Our brains are designed to find solutions to enhance our life. This applies as much to practical problems of which we are very much consciously aware – such as how to deal with that difficult matter, colleague or client – as it does to problems that need addressing in one or more areas of our lives of which we are often only subconsciously aware – a nagging thought, perhaps, that something is not really quite right.
Knowledge and skills development is vital to the health of organisations. We live in an information age today, and organisations are routinely valued not just on their physical but on their intellectual capital. Training is one of the chief methods of maintaining and improving intellectual capital, so the quality of an organisation’s training affects its value. Untrained or poorly trained employees cost significantly more to support than well-trained employees do. Training affects employee retention and is a valuable commodity that, if viewed as an investment rather than as an expense, can produce high returns.
We were recently excited to come across a “Secretary’s Guide and Office Worker’s Manual” which was published in 1944. It is packed full of useful advice for secretaries and office workers of the time, with the slogan “Get Ahead; Improve Yourself; Earn More Money”.
Happy New Year professional colleagues! Thank God for bringing us thus far, with the promising Year 2010 already here. I am confident that we can all succeed provided we acknowledge that success is not an accident. It begins with a well conceived plan. Therefore, to succeed in any of our endeavours, we need to plan consciously. By not consciously planning to succeed, we are unconsciously planning to fail.